Whether you applaud Steve Stoute as a branding maven or question the cultural sensitivity in his business deals. You cannot deny his impact. The man who put words behind a daring vision of hip-hop in his book "The Tanning of America" and the founder of the new-age ad agency Translation has his hand in all of it. The one who opened the door for Rappers to get athlete-checks, from the S. Carter to G-unit sneakers, Chris Brown & Wrigley's to Drake & Sprite, Steve Stoute has the answers! Whether you're buying the narrative or not, Steve Stoute has put together a string of powerhouse interviews that has hip-hop landing Obama in the White House. Watch and decide for yourself.
Enjoy part 1 at your own leisure below: